What are holograms?

For the technically inclined, a hologram is a high-tech optical laser-recording of a 3D image bearing the multi-layer impressions of customised artwork with various high security features demonstrating the reconstruction of multiple images as a single image. For the rest, a hologram is a rather colourful shiny image on products to help protect it from being duplicated, as the hologram itself cannot be. It is usually considered as proof of the product's authenticity.

Why should your product have a hologram?

1. Huge sums of money may be at risk in terms of lost sales if you do not protect your product adequately.
2. The reputation of your company may be at stake, if another company is easily able to replicate your products.
3. In product liability cases, you will have to establish a record of having protected your product.
4. It is a fraud-preventive security and authentication procedure that is vital for all companies.

Why holograms? Here are some of the reasons

1. Impossible to replicate
2. Traditional tools that counterfeiters use do not work on holograms
3. No previous case of a hologram having been replicated
4. Production of a hologram is technical, time-consuming and expensive
5. The equipment and skills necessary for the creation of an hologram is fairly difficult to obtain
6. Proven track record of being the most successful technology in combating duplication
7. Improves company's reputation

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